Calm Dress
After working in the clothing industry for quite some time, I’ve learned that clothing deeply influences our behavior and mood.
When you step outside, questions linger in your mind:
"How will I be perceived?"
"Does this outfit suit me?"
In modern society, these considerations are always present to some degree.
But inside your home, it’s the complete opposite—a realm of absolute freedom. Here, you’re free from judgment and expectations. It’s a personal world where no one interferes with what you wear, say, or do.
In this sanctuary, you can embrace peace, comfort, elegance, and beauty every single day. This vision inspired the creation of the “Calm Dress.”
The Calm Dress creates a stunning silhouette, featuring a voluminous skirt that flares gently as it flows.
Made from soft organic cotton, the fabric develops natural, delicate creases, giving it an understated yet refined character. Exclusively knitted for LIFESTYLIST, the fabric reveals a fine herringbone knit upon closer inspection.
The dress is a testament to thoughtful design, crafted from 12 unique pattern pieces and made with an impressive 4 meters of fabric—enough to create two ordinary dresses. Adjustable shoulder straps ensure the perfect fit for wearers of different heights and body shapes.
This masterpiece is cut, sewn, and finished at our partner factory in Fukushima, a family-run business led by two siblings who have honed their craft for over 20 years.
When I visited the factory, I had the privilege of asking them about their philosophy and approach to craftsmanship.
I asked the siblings, "What motivates you after 20 years in this line of work?"
Fabric, Thread, and Shape
They replied:
"Even among tens of thousands, even hundreds of millions of combinations, we’ve never made the same thing twice. Every experience is completely new to us."
They continued:
"From design to pattern-making, cutting, and sewing, it’s a collaborative process that cannot be done alone. Staying connected as a team is essential. We learn something new every day. As times change, so do the best practices in craftsmanship, and we remain flexible. At the same time, we approach each project with sincerity and challenge ourselves to deliver our very best. That is why we continue this work even today."
Curious about their thoughts on the Calm Dress, I asked, "What do you think about this design?"
The team chuckled, exchanging knowing glances.
"It’s going to be tough!" one admitted with a laugh.
"Sewing so many intricate fabric pieces together is highly unusual. And separating everything down to the lining? That wasn’t obvious from the initial specs! It’s going to take much longer than expected because it uses more than twice the fabric of a standard dress—even for the lining!"
Despite their playful complaints, their enthusiasm shone through.
"I’m confident your 20 years of expertise and wisdom will truly shine in this dress," I said, feeling inspired.
The siblings shared their belief in embracing change while staying true to their principles.
"Designs and customer needs evolve with the times," they explained. "We adapt while maintaining the core values of our craft."
During my visit, I noticed a young man working diligently at a sewing machine. When I asked, I learned he was their son.
"We’ll be able to make this dress with this quality for the next 50 years," he said confidently. His words gave me a sense of peace and hope for the future.
Fukushima has long been a hub for garment production, home to numerous factories that uphold Japan’s proud traditions in craftsmanship.
I believe in the transformative power of fashion—the subtle nuances, details, and care that go into Japanese-made products create something truly unique.
It would bring me great joy for this dress to become a cherished part of your daily relaxation routine.
The Calm Dress does not carry a conventional tag but instead features a subtle “LIFESTYLIST” logo delicately embroidered on the hem.
Traditionally, cotton garments were dyed to refresh their color as they aged. I learned this during a visit to an indigo dye factory in Tokushima, where faded clothes were revitalized to look brand new.
This pure white dress is designed to evolve with you. Over time, should it lose its brightness, I hope you’ll re-dye it in a color you love. The cotton thread is specially treated to absorb dye beautifully, ensuring the embroidery remains vibrant.
It is my wish that this dress becomes a beloved part of your life—treasured and enjoyed for years to come.